https://somoskey.com Somoskey Creative Mon, 03 Nov 2025 05:12:32 +0000 https://somoskey.com en https://somoskey.com/Work Sun, 29 Jul 2018 21:09:57 +0000 Somoskey Creative https://somoskey.com/Work @media only screen and (min-width: 770px) { .thumbnails {margin-top:-130px;}} https://somoskey.com/Glenn-Beck Tue, 29 Jul 2025 04:52:21 +0000 Somoskey Creative https://somoskey.com/Glenn-Beck The Glenn Beck Program Branding Design Motion For this Western-themed season of The Glenn Beck Program, I led the creative direction and execution, crafting a visual identity that evoked the grit, pride, and timelessness of old America. Shot on location at Glenn Beck’s ranch in the Idaho mountains, the campaign was designed to reconnect audiences with a fading spirit of independence, tradition, and rugged individualism. Photography: Jed Ivie <img width="1920" height="801" width_o="1920" height_o="801" data-src="https://freight.cargo.site/t/original/i/e662685fb771b8694b902d9cd84d9907ceac321b5d6d3e6d27f6b25986624a8a/GB-Western-Logo_3.png" data-mid="236407765" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e662685fb771b8694b902d9cd84d9907ceac321b5d6d3e6d27f6b25986624a8a/GB-Western-Logo_3.png" /> Creative Direction, Branding, Design, Motion Design Drawing inspiration from the iconic aesthetics of vintage Marlboro and Ralph Lauren’s classic Americana, the look and feel is equal parts cinematic and nostalgic. Main title (intro) Branding &amp; design <img width="2264" height="3116" width_o="2264" height_o="3116" data-src="https://freight.cargo.site/t/original/i/61090035b63af4a408fe8d206e4a0467fba986ab7e55e7c1ee8a543975b178c4/GB-Western-Poster-1.jpg" data-mid="236378510" border="0" src="https://freight.cargo.site/w/1000/i/61090035b63af4a408fe8d206e4a0467fba986ab7e55e7c1ee8a543975b178c4/GB-Western-Poster-1.jpg" /> <img width="2264" height="3116" width_o="2264" height_o="3116" data-src="https://freight.cargo.site/t/original/i/cb337d640eb83f0b1e56c1377a3733cfdaed16a4bfa3b42aef75f90aa274d0ed/GB-Western-Poster-2.jpg" data-mid="236378511" border="0" src="https://freight.cargo.site/w/1000/i/cb337d640eb83f0b1e56c1377a3733cfdaed16a4bfa3b42aef75f90aa274d0ed/GB-Western-Poster-2.jpg" /> <img width="2264" height="3116" width_o="2264" height_o="3116" data-src="https://freight.cargo.site/t/original/i/ea743277f7db4ffacb9335c545bfa696f199699dc6f3e9f66c801819ed444b99/GB-Western-Poster-3.jpg" data-mid="236407629" border="0" src="https://freight.cargo.site/w/1000/i/ea743277f7db4ffacb9335c545bfa696f199699dc6f3e9f66c801819ed444b99/GB-Western-Poster-3.jpg" /> <img width="2264" height="3116" width_o="2264" height_o="3116" data-src="https://freight.cargo.site/t/original/i/139030368763117cf7fd092d0606b0410cd46d4f80742a34a10b60f2cbdb1ad8/GB-Western-Poster-4.jpg" data-mid="236378513" border="0" src="https://freight.cargo.site/w/1000/i/139030368763117cf7fd092d0606b0410cd46d4f80742a34a10b60f2cbdb1ad8/GB-Western-Poster-4.jpg" /> Glenn’s quick wit, candid opinions and engaging personality have made this one of the most popular radio programs in America. <img width="3256" height="1812" width_o="3256" height_o="1812" data-src="https://freight.cargo.site/t/original/i/78e46a49f69923ad19658aa97e4e4e9ea24743bdfcd2fde6b53b45cec0ae55a4/Screenshot-2025-07-25-111250_COLOR.jpg" data-mid="236378469" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/78e46a49f69923ad19658aa97e4e4e9ea24743bdfcd2fde6b53b45cec0ae55a4/Screenshot-2025-07-25-111250_COLOR.jpg" /> <img width="3199" height="1619" width_o="3199" height_o="1619" data-src="https://freight.cargo.site/t/original/i/3f21806be4ba69b7ba30b6d43c892c6047c64903f41208010dc5a0f55b82a113/Glenn_Ranch_Lightbox-Concepts_PORTFOLIO_3000_MOCKUP.jpg" data-mid="236425020" border="0" src="https://freight.cargo.site/w/1000/i/3f21806be4ba69b7ba30b6d43c892c6047c64903f41208010dc5a0f55b82a113/Glenn_Ranch_Lightbox-Concepts_PORTFOLIO_3000_MOCKUP.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/01b7e81c4afb81a41c5adf1d12b634093136192c4363423e35937e6d181c2ef5/GB-Western-Billboard_16x9.jpg" data-mid="236378577" border="0" src="https://freight.cargo.site/w/1000/i/01b7e81c4afb81a41c5adf1d12b634093136192c4363423e35937e6d181c2ef5/GB-Western-Billboard_16x9.jpg" /> https://somoskey.com/Share-the-Arrows Mon, 03 Nov 2025 05:12:32 +0000 Somoskey Creative https://somoskey.com/Share-the-Arrows Share the Arrows Art Direction Design Campaign I led the full creative direction and branding for Share the Arrows, a powerful women’s conference founded by Allie Beth Stuckey.&nbsp;My role included creating the logo, visual identity, and marketing materials, as well as designing the full in-venue experience—stage design, signage, and print collateral. Event Photography: Vitaly Manzuk, Beckley Co Design: Eric Hayes <img width="3000" height="1195" width_o="3000" height_o="1195" data-src="https://freight.cargo.site/t/original/i/b383aef95df70fff4b86615dde35ad8b83f104d469034f1f32c8fcae710e4481/APOLLO-BAR-TEMPLATE_STA.jpg" data-mid="240181206" border="0" src="https://freight.cargo.site/w/1000/i/b383aef95df70fff4b86615dde35ad8b83f104d469034f1f32c8fcae710e4481/APOLLO-BAR-TEMPLATE_STA.jpg" /> Art Direction, Design, Campaign In its second year, Share the Arrows grew to host 6,500 women at the Allen Event Center, requiring a visual system that could scale with the moment. <img width="3000" height="3779" width_o="3000" height_o="3779" data-src="https://freight.cargo.site/t/original/i/f970e63c6f3cc3845043ae563d927ef15bf848510244a28fb620a95e89ce5615/Share-the-Arrows---Frontier-Ad.jpg" data-mid="240181897" border="0" src="https://freight.cargo.site/w/1000/i/f970e63c6f3cc3845043ae563d927ef15bf848510244a28fb620a95e89ce5615/Share-the-Arrows---Frontier-Ad.jpg" /> For the 2025 experience, I expanded the brand identity into a more dynamic, large-format visual system, including: arena-scale stage design with LED graphics, environmental signage across the event center, social and print collateral, refreshed to reflect the seasonal palette and elevated production, merchandise branding, helping the visual identity extend beyond the stage. Branding &amp; design <img width="2500" height="1676" width_o="2500" height_o="1676" data-src="https://freight.cargo.site/t/original/i/f8d396dcbbce89b952562d1aafbc68c348511efd98043ac1dd4235c4a1947cfc/Billboard_Mockup_STA-2025.jpg" data-mid="240181486" border="0" src="https://freight.cargo.site/w/1000/i/f8d396dcbbce89b952562d1aafbc68c348511efd98043ac1dd4235c4a1947cfc/Billboard_Mockup_STA-2025.jpg" /> <img width="1927" height="2586" width_o="1927" height_o="2586" data-src="https://freight.cargo.site/t/original/i/00f83f2679074c6ccf2268de36d62dbd97ed07e9d2c1f90dc10886b2cdd8e905/Share-the-Arrows-Pillar.jpg" data-mid="240181487" border="0" src="https://freight.cargo.site/w/1000/i/00f83f2679074c6ccf2268de36d62dbd97ed07e9d2c1f90dc10886b2cdd8e905/Share-the-Arrows-Pillar.jpg" /> Every detail was crafted to reinforce the mission of the event: equipping women to live with courage, raise up the next generation, and share their faith without compromise. <img width="1500" height="1649" width_o="1500" height_o="1649" data-src="https://freight.cargo.site/t/original/i/7ba1f8494bd9a24a4c59d9cb33f6bb5f4f2510e0585ccbc371e950e4f995e551/VIP-Lanyard.jpg" data-mid="240182286" border="0" src="https://freight.cargo.site/w/1000/i/7ba1f8494bd9a24a4c59d9cb33f6bb5f4f2510e0585ccbc371e950e4f995e551/VIP-Lanyard.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0b593815cd3212b52518a90e8399ad48871a9fa1350b02283c813debd0405639/Clear-Tote-Email.jpg" data-mid="240181495" border="0" src="https://freight.cargo.site/w/1000/i/0b593815cd3212b52518a90e8399ad48871a9fa1350b02283c813debd0405639/Clear-Tote-Email.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95a6c3fd65c5e05f17f358c48dc27c18312936601e146a84b0908b05ab0caaa3/STA-2025-Watch-Party-Thumbnail.jpg" data-mid="240181581" border="0" src="https://freight.cargo.site/w/1000/i/95a6c3fd65c5e05f17f358c48dc27c18312936601e146a84b0908b05ab0caaa3/STA-2025-Watch-Party-Thumbnail.jpg" /> <img width="1500" height="591" width_o="1500" height_o="591" data-src="https://freight.cargo.site/t/original/i/911c3939cb12cd630a87e8d4c5e9324734231a25b77aeb31b094ed3f85f3dd84/Rotunda-Window-C.jpg" data-mid="240182129" border="0" src="https://freight.cargo.site/w/1000/i/911c3939cb12cd630a87e8d4c5e9324734231a25b77aeb31b094ed3f85f3dd84/Rotunda-Window-C.jpg" /> Photography by Vitaly Manzuk <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0efe5aaf03493a52134c0c4c5a0fa7f2856dfa066c154baba794f7b3ad7ba3ca/VitalyManzuk_ShareTheArrows2025_350.jpg" data-mid="240181902" border="0" src="https://freight.cargo.site/w/1000/i/0efe5aaf03493a52134c0c4c5a0fa7f2856dfa066c154baba794f7b3ad7ba3ca/VitalyManzuk_ShareTheArrows2025_350.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5001354b6eacc7560fd2d6b2e3615190ef793239024f6b4f2e799eefbfe04737/VitalyManzuk_ShareTheArrows2025_081.jpg" data-mid="240181901" border="0" src="https://freight.cargo.site/w/1000/i/5001354b6eacc7560fd2d6b2e3615190ef793239024f6b4f2e799eefbfe04737/VitalyManzuk_ShareTheArrows2025_081.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/861e1802e5e8a2e78e159257ded467dcc3e4846915d5ec214d286072bee74101/VitalyManzuk_ShareTheArrows2025_132.jpg" data-mid="240181904" border="0" src="https://freight.cargo.site/w/1000/i/861e1802e5e8a2e78e159257ded467dcc3e4846915d5ec214d286072bee74101/VitalyManzuk_ShareTheArrows2025_132.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5db464a5c436cab7bb85719f01c1f1bcfc1dcf767d15d48a1c3cc2a8f0b688d1/VitalyManzuk_ShareTheArrows2025_152.jpg" data-mid="240181903" border="0" src="https://freight.cargo.site/w/1000/i/5db464a5c436cab7bb85719f01c1f1bcfc1dcf767d15d48a1c3cc2a8f0b688d1/VitalyManzuk_ShareTheArrows2025_152.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/17529f39e235459a63a158fcbe3a4c6e8d224d7043300940b1da9e53ad78c8b7/VitalyManzuk_ShareTheArrows2025_094.jpg" data-mid="240181905" border="0" src="https://freight.cargo.site/w/1000/i/17529f39e235459a63a158fcbe3a4c6e8d224d7043300940b1da9e53ad78c8b7/VitalyManzuk_ShareTheArrows2025_094.jpg" /> Landing page <img width="3000" height="11715" width_o="3000" height_o="11715" data-src="https://freight.cargo.site/t/original/i/361b8ec09fe74cae89bf033f5f5ed374f67f9a177d716ea77b5d3dab9491ab04/STA-2025_Web-Mock.jpg" data-mid="240181924" border="0" src="https://freight.cargo.site/w/1000/i/361b8ec09fe74cae89bf033f5f5ed374f67f9a177d716ea77b5d3dab9491ab04/STA-2025_Web-Mock.jpg" /> Share the Arrows 2024Held at Prestonwood Baptist Church in Plano, Texas, the 2024 event marked the first-ever Share the Arrows women’s conference. With 4,500 women in attendance, the creative direction needed to establish a brand that felt both deeply rooted and remarkably fresh. Photography by Beckley Co <img width="1920" height="865" width_o="1920" height_o="865" data-src="https://freight.cargo.site/t/original/i/7a0765e0f6e33b5b78def2ec4b6b6ee2332b30bb8fed2edd213dd739da620f04/ca52a05040cf9b13ac8d9c8c2f6795ed-cover.jpg" data-mid="240182220" border="0" src="https://freight.cargo.site/w/1000/i/7a0765e0f6e33b5b78def2ec4b6b6ee2332b30bb8fed2edd213dd739da620f04/ca52a05040cf9b13ac8d9c8c2f6795ed-cover.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/49188f10627f5af7068cf78d265d328c75f6185414359b3c9e715f14b5661e28/09.28.24_STA_Beckley87-1.jpg" data-mid="240182218" border="0" src="https://freight.cargo.site/w/1000/i/49188f10627f5af7068cf78d265d328c75f6185414359b3c9e715f14b5661e28/09.28.24_STA_Beckley87-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca28b7739e9153a88b1758fd58fc6d2cbd7e46f4193a275442915c8114dc1c8e/Share-the-Arrows_Side-Screens_2024-Logo.jpg" data-mid="240182522" border="0" src="https://freight.cargo.site/w/1000/i/ca28b7739e9153a88b1758fd58fc6d2cbd7e46f4193a275442915c8114dc1c8e/Share-the-Arrows_Side-Screens_2024-Logo.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1150ec34f904d268f6d930bf3162a336f91cf1d911b504864c2c85765d3a2c7e/09.28.24_STA_Beckley231.jpg" data-mid="240182219" border="0" src="https://freight.cargo.site/w/1000/i/1150ec34f904d268f6d930bf3162a336f91cf1d911b504864c2c85765d3a2c7e/09.28.24_STA_Beckley231.jpg" /> The brand tone featured classic typography, warm neutral tones, and intentional touches of femininity that never felt fragile. Designed to embolden and unify. Branding &amp; design <img width="2000" height="3091" width_o="2000" height_o="3091" data-src="https://freight.cargo.site/t/original/i/0fd61ccfd3ecd575dbf802c1ce00a3867724b7f32f82dbeed737524275bb31f8/Allie-Event---Concept_3.jpg" data-mid="240182221" border="0" src="https://freight.cargo.site/w/1000/i/0fd61ccfd3ecd575dbf802c1ce00a3867724b7f32f82dbeed737524275bb31f8/Allie-Event---Concept_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08adbd1d57500245f5abfc6703c9a97ad84a3303e1289128b8d517be7d17282d/Share-the-Arrows_Side-Screens_ALLIE.jpg" data-mid="240182223" border="0" src="https://freight.cargo.site/w/1000/i/08adbd1d57500245f5abfc6703c9a97ad84a3303e1289128b8d517be7d17282d/Share-the-Arrows_Side-Screens_ALLIE.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea9bea3970a39c302dc37af9a041d179d9f394cf39975bbf1b4e5b465e0aeee9/Share-the-Arrows_Side-Screens_CANDACE.jpg" data-mid="240182224" border="0" src="https://freight.cargo.site/w/1000/i/ea9bea3970a39c302dc37af9a041d179d9f394cf39975bbf1b4e5b465e0aeee9/Share-the-Arrows_Side-Screens_CANDACE.jpg" /> <img width="1332" height="2000" width_o="1332" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8a9a92cee552c970de469831cff8fd13f47bbdc87ea9c76adad16c67b2caceb4/Share-the-Arrow_Watch-Party_Poster.jpg" data-mid="240182227" border="0" src="https://freight.cargo.site/w/1000/i/8a9a92cee552c970de469831cff8fd13f47bbdc87ea9c76adad16c67b2caceb4/Share-the-Arrow_Watch-Party_Poster.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ff347eac3d513eafb0c7bc9bc8556e0d19e54c644701296725dccdda1d44ba1/Lets-Get-Cozy_Side-Screens.jpg" data-mid="240182296" border="0" src="https://freight.cargo.site/w/1000/i/0ff347eac3d513eafb0c7bc9bc8556e0d19e54c644701296725dccdda1d44ba1/Lets-Get-Cozy_Side-Screens.jpg" /> Photography by Beckley Co <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/60eed33ad5241647e003a1999a733d2d76a2bcd7047ac3525da0ef8720eea336/09.28.24_STA_Beckley20.jpg" data-mid="240182931" border="0" src="https://freight.cargo.site/w/1000/i/60eed33ad5241647e003a1999a733d2d76a2bcd7047ac3525da0ef8720eea336/09.28.24_STA_Beckley20.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/902b2d9316be504c4864ed07e4c071ac8c0b6272909c20e65bf963ffd2c1f72d/09.27.24_STA_Beckley216.jpg" data-mid="240182929" border="0" src="https://freight.cargo.site/w/1000/i/902b2d9316be504c4864ed07e4c071ac8c0b6272909c20e65bf963ffd2c1f72d/09.27.24_STA_Beckley216.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b8d14ea19a90a79801515aac226aa58dd3679756c5a54f9d3e1fda13605d73f9/09.27.24_STA_Beckley341.jpg" data-mid="240182930" border="0" src="https://freight.cargo.site/w/1000/i/b8d14ea19a90a79801515aac226aa58dd3679756c5a54f9d3e1fda13605d73f9/09.27.24_STA_Beckley341.jpg" /> Landing page <img width="3000" height="9763" width_o="3000" height_o="9763" data-src="https://freight.cargo.site/t/original/i/93e9995567e6fbc7915cb2cd500453c6780dc480a2a3a6fa7d2e4c265745bee9/STA-2024_Web-Mock.jpg" data-mid="240181490" border="0" src="https://freight.cargo.site/w/1000/i/93e9995567e6fbc7915cb2cd500453c6780dc480a2a3a6fa7d2e4c265745bee9/STA-2024_Web-Mock.jpg" /> https://somoskey.com/Propaganda-Wars Fri, 31 Oct 2025 21:56:47 +0000 Somoskey Creative https://somoskey.com/Propaganda-Wars Propaganda Wars Art Direction Design For Propaganda Wars, Glenn Beck’s book confronting the manipulation of truth in the digital age, I was tasked with creating a striking and symbolic cover that would immediately communicate the book’s message... without saying a word. Animation: Eric Hayes <img width="2500" height="1873" width_o="2500" height_o="1873" data-src="https://freight.cargo.site/t/original/i/3248b17bb5266f1819525e3ce18bd4c7fab9f4e82b135c38cd349ff2fe2826f7/Front-Back-Mockup.jpg" data-mid="240130925" border="0" src="https://freight.cargo.site/w/1000/i/3248b17bb5266f1819525e3ce18bd4c7fab9f4e82b135c38cd349ff2fe2826f7/Front-Back-Mockup.jpg" /> <img width="2000" height="2114" width_o="2000" height_o="2114" data-src="https://freight.cargo.site/t/original/i/d3ed55d9deb29d823d184cd4178db1fc43cd79530d10684e5ba7980be2cd4dd9/Propaganda-Wars---Illustration.jpg" data-mid="240127753" border="0" src="https://freight.cargo.site/w/1000/i/d3ed55d9deb29d823d184cd4178db1fc43cd79530d10684e5ba7980be2cd4dd9/Propaganda-Wars---Illustration.jpg" /> Art Direction, Branding, Design IllustrationThe final design features tendrils of a dark, parasitic creature, inspired by the sinister movement of Venom, emerging from a smartphone screen. These inky appendages snake up the user’s arm and begin overtaking their body, visually representing the way modern propaganda seeps into our consciousness, subtly and violently reshaping who we are. Print details To heighten the impact beyond the artwork itself, we chose a matte, gritty textured jacket stock that feels tactile and raw in the hand. The tendrils of the parasite are printed with raised UV gloss varnish, adding a slick, almost wet contrast against the muted background—inviting the reader to not only see the danger but feel it. The contrast between the rough matte texture and the slick, high-gloss tendrils physically reinforces the book’s core tension: what looks like information may actually be something more sinister creeping in. https://somoskey.com/Not-x-Sight Fri, 31 Oct 2025 07:27:33 +0000 Somoskey Creative https://somoskey.com/Not-x-Sight Not x Sight Branding Design Web Motion Inspired by the powerful true story of Daniel Strunk, Not x Sight (Not By Sight) is more than a project, it’s a movement. One built to honor those who choose to walk by faith when the path ahead is uncertain or unclear. I lead the full brand buildout and creative direction across every touchpoint, helping bring this deeply personal vision to life in a way that felt both grounded and transcendent. Awards:&nbsp;Best of Show ADDY, Gold ADDY, LifeTree Film Fest selection, Hollywood International Independent Documentary Award, WorldFest Remi winner, Ouchy Film Festival selection Photography &amp; Film: Brandon Jones Logos &amp; branding Creative Direction, Branding, Design, Web, Motion Design The Not x Sight wordmark is a custom typeface, designed to reflect the brand’s balance of strength and restraint. Each character features subtle angular cuts and deliberate spacing, echoing the precision of a bow sight and the clarity of unwavering faith. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e02294b37d1d95b89b3ab4f40ca2d08a8e6871679ff9b6a07612b9523ea35d9f/Green-main-Logo.jpg" data-mid="240125710" border="0" src="https://freight.cargo.site/w/1000/i/e02294b37d1d95b89b3ab4f40ca2d08a8e6871679ff9b6a07612b9523ea35d9f/Green-main-Logo.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e26c0f648351c7a78d56636706a5290919f52f2d0a48deab55b8569c5f0ca288/Green-Secondary-logo.jpg" data-mid="240125711" border="0" src="https://freight.cargo.site/w/1000/i/e26c0f648351c7a78d56636706a5290919f52f2d0a48deab55b8569c5f0ca288/Green-Secondary-logo.jpg" /> Iconography &amp; symbolism <img width="1047" height="934" width_o="1047" height_o="934" data-src="https://freight.cargo.site/t/original/i/7501960a147cfc0168cc40b1d275ec3b666b1898f3d5968b7e06dceeb0e6ac0e/Sight.jpg" data-mid="240125605" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7501960a147cfc0168cc40b1d275ec3b666b1898f3d5968b7e06dceeb0e6ac0e/Sight.jpg" /> At the heart of the brand is a symbol loaded with meaning, both visual and spiritual. Inspired by the moment of Daniel Strunk’s life-altering experience while bow hunting, the logo is modeled after the sight of a compound bow.<img width="3000" height="840" width_o="3000" height_o="840" data-src="https://freight.cargo.site/t/original/i/96970746d5e98638d74c79f9adcb6553ec14e1c1efc831b7dacba24e2b1766b0/Symbol-Explaination-Crop3.jpg" data-mid="240126420" border="0" src="https://freight.cargo.site/w/1000/i/96970746d5e98638d74c79f9adcb6553ec14e1c1efc831b7dacba24e2b1766b0/Symbol-Explaination-Crop3.jpg" />A diagonal slash cuts through the bow sight, symbolizing the word “NOT” and representing the act of crossing out dependence on physical sight. Within the sight are five pins, along with a central “7,” a direct reference to 2 Corinthians 5:7 — “For we walk by faith, not by sight.” Together, they embody the message behind the movement’s name. At the core of the mark, a subtle cross anchors the design, grounding the symbol and the brand itself in faith and purpose. Examples of photography <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/b88510679c70f0dc1e3bde72cfbf9862bb3c68c933ad540bc663323d80b85e10/group-nxs.jpg" data-mid="240126469" border="0" src="https://freight.cargo.site/w/1000/i/b88510679c70f0dc1e3bde72cfbf9862bb3c68c933ad540bc663323d80b85e10/group-nxs.jpg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/9ba8742d0f7f09c6b1dde2bdfe3d75bbce2845622bdd716220b3b0f36ea36dae/dan-antlers.jpg" data-mid="240126473" border="0" src="https://freight.cargo.site/w/1000/i/9ba8742d0f7f09c6b1dde2bdfe3d75bbce2845622bdd716220b3b0f36ea36dae/dan-antlers.jpg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/ad27e74419a947842384124137cba144ac178c27a001c532ff0f04d3a43437e2/dan-back.jpg" data-mid="240126472" border="0" src="https://freight.cargo.site/w/1000/i/ad27e74419a947842384124137cba144ac178c27a001c532ff0f04d3a43437e2/dan-back.jpg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/d2637b8d022555e5d4c15df2ec47df38c97b2e626fa8d0e2729aaa2bebdc638e/buddy-nxs.jpg" data-mid="240126474" border="0" src="https://freight.cargo.site/w/1000/i/d2637b8d022555e5d4c15df2ec47df38c97b2e626fa8d0e2729aaa2bebdc638e/buddy-nxs.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/d878f873dc7e259f843481d5f87daa0f6b1c124d0fda9d536a598a27f043c77e/group_wide.jpg" data-mid="240126611" border="0" src="https://freight.cargo.site/w/1000/i/d878f873dc7e259f843481d5f87daa0f6b1c124d0fda9d536a598a27f043c77e/group_wide.jpg" /> Documentary / short film I also served as Creative Director for the Not x Sight short film, ensuring the visual tone of the story remained cohesive with the brand. Shot with cinematic minimalism and emotional depth, the film is filled with symbolic imagery, natural textures, and honest light—underscoring the tension between hardship and hope. Wardrobe, locations, and even title cards were all crafted to support the aesthetic and message of the movement. End credits Branding &amp; design <img width="1613" height="1153" width_o="1613" height_o="1153" data-src="https://freight.cargo.site/t/original/i/7e5895af3a41313324575cc0ddc258c1b49622bff21c1305299bcfcf1f510f35/nxs_bcard_mock_UPDATE.jpg" data-mid="240127008" border="0" src="https://freight.cargo.site/w/1000/i/7e5895af3a41313324575cc0ddc258c1b49622bff21c1305299bcfcf1f510f35/nxs_bcard_mock_UPDATE.jpg" /> <img width="2245" height="3174" width_o="2245" height_o="3174" data-src="https://freight.cargo.site/t/original/i/4da55853aae010e104d650a3b95ddc5e5ea0d2d175730e17020409b4131c9d20/nxs_bracelet_front_UPDATE.jpg" data-mid="240127011" border="0" src="https://freight.cargo.site/w/1000/i/4da55853aae010e104d650a3b95ddc5e5ea0d2d175730e17020409b4131c9d20/nxs_bracelet_front_UPDATE.jpg" /> <img width="2590" height="1745" width_o="2590" height_o="1745" data-src="https://freight.cargo.site/t/original/i/d94c9b1f60dc76d2294bcef6baa612409600d6d82c7c1ce2c72f17b923ddbcf9/nxs_ticket_mock_UPDATE.jpg" data-mid="240127015" border="0" src="https://freight.cargo.site/w/1000/i/d94c9b1f60dc76d2294bcef6baa612409600d6d82c7c1ce2c72f17b923ddbcf9/nxs_ticket_mock_UPDATE.jpg" /> Web design <img width="3000" height="5659" width_o="3000" height_o="5659" data-src="https://freight.cargo.site/t/original/i/a59ad9e8ba244ef1af9fd0baf90cddc3520376ac37f0841631e14d7e4ecbdccb/NXS-Web-Mock-Browser_2.jpg" data-mid="240124673" border="0" src="https://freight.cargo.site/w/1000/i/a59ad9e8ba244ef1af9fd0baf90cddc3520376ac37f0841631e14d7e4ecbdccb/NXS-Web-Mock-Browser_2.jpg" /> https://somoskey.com/Chasing-Embers Sat, 01 Nov 2025 07:30:55 +0000 Somoskey Creative https://somoskey.com/Chasing-Embers Chasing Embers Art Direction Design Chasing Embers marks Glenn Beck’s first young adult novel, a story rooted in mystery, courage, and coming of age. As creative director for the project, I was responsible for developing the full visual identity of the book, including the design of the cover jacket and guiding the overall aesthetic direction across print and illustration. Illustrations: Jake Thompson <img width="2500" height="1724" width_o="2500" height_o="1724" data-src="https://freight.cargo.site/t/original/i/a25213bdffedf70aff281c83e01d0097ef7a9944796ad4520ab918bc380a0581/Front-Back-Mockup_FLIP.jpg" data-mid="240132851" border="0" src="https://freight.cargo.site/w/1000/i/a25213bdffedf70aff281c83e01d0097ef7a9944796ad4520ab918bc380a0581/Front-Back-Mockup_FLIP.jpg" /> <img width="1838" height="2775" width_o="1838" height_o="2775" data-src="https://freight.cargo.site/t/original/i/f78b30ebd4f7f6765b5f9249cf8a954b94292cd484ba1f5f3ff575ac9966d23b/Chasing-Embers-FINAL.jpg" data-mid="240132541" border="0" src="https://freight.cargo.site/w/1000/i/f78b30ebd4f7f6765b5f9249cf8a954b94292cd484ba1f5f3ff575ac9966d23b/Chasing-Embers-FINAL.jpg" /> Art Direction, Design IllustrationThe cover art is striking and symbolic. Illustrated by Jake Thompson, it features the book’s protagonist silhouetted against a massive wall of fire—walking toward it, unflinching. The flames are stylized, almost woodcut-like in texture, with radiant embers carving a path through the dark. The typography is bold, custom-styled, and slightly vintage, echoing classic genre covers with a modern dystopian twist. To bring the design to life physically, we incorporated a glow-in-the-dark varnish on the cover typography. When the lights go out the title glows, mirroring the book’s central metaphor: even in darkness, embers carry light. This production detail gave the jacket a tactile, magical quality and made it stand out both on shelves and in hand. https://somoskey.com/Prime-Time-with-Alex-Stein Fri, 01 Aug 2025 05:06:25 +0000 Somoskey Creative https://somoskey.com/Prime-Time-with-Alex-Stein Prime Time with Alex Stein Branding Design Motion For Prime Time with Alex Stein, I led the brand buildout from concept to execution, creating a fully immersive world that perfectly matches the energy, satire, and shock value of Alex’s signature style. Known as “Prime Time 99” and “The Pimp on a Blimp,” Alex is part political provocateur, part late-night comedian, and 100% chaos. Photography: Jonathan ZizzoSet Design: Tim DiDonato Creative Direction, Branding, Design, Motion Design Neon accents, oversized type, and intentionally loud motion design reflect the show’s satirical tone while maintaining polish and consistency across the brand. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/336e0b4430e70d4f5446ebd5d59ce9f461ed854a5de068f1bdba9482382ed0a3/Key-Art---IG.jpg" data-mid="236529299" border="0" src="https://freight.cargo.site/w/1000/i/336e0b4430e70d4f5446ebd5d59ce9f461ed854a5de068f1bdba9482382ed0a3/Key-Art---IG.jpg" /> Main title (intro) Set designThe set was designed to feel like a retro-futuristic blimp. The skyline glides past the windows in real time, creating the illusion that Stein is broadcasting while floating high above Dallas. Branding &amp; design <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/02e4b696dae6346041360c4be45a749c73690080608c344ab9333e86834ba7e1/Prime-Time-Live-Now---Square.jpg" data-mid="236529326" border="0" src="https://freight.cargo.site/w/1000/i/02e4b696dae6346041360c4be45a749c73690080608c344ab9333e86834ba7e1/Prime-Time-Live-Now---Square.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0c4a3597baadf1b3249d79f215475624945996aa8c10890e2cf52767be1edfd/Kevin-Sorbo---Guest-2.jpg" data-mid="236529324" border="0" src="https://freight.cargo.site/w/1000/i/e0c4a3597baadf1b3249d79f215475624945996aa8c10890e2cf52767be1edfd/Kevin-Sorbo---Guest-2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2461720f8290432e62b1d7a0293010e0da6bfa0e2b242a793e81302f2ca9ff83/WARNING-End-Slate.jpg" data-mid="237176470" border="0" src="https://freight.cargo.site/w/1000/i/2461720f8290432e62b1d7a0293010e0da6bfa0e2b242a793e81302f2ca9ff83/WARNING-End-Slate.jpg" /> YouTube countdown https://somoskey.com/The-Great-Reset-Series Sat, 01 Nov 2025 04:29:34 +0000 Somoskey Creative https://somoskey.com/The-Great-Reset-Series The Great Reset Series Art Direction Design Motion I led the visual concept and design for Glenn Beck’s The Great Reset series, crafting bold, cinematic covers that reflect the gravity and urgency of the subject matter. Each book tackles global authoritarian trends, digital control, and the erosion of individual freedoms, so the visual language had to communicate power, fear, and resistance—all while standing out on a crowded shelf. <img width="2500" height="1873" width_o="2500" height_o="1873" data-src="https://freight.cargo.site/t/original/i/de0dd5b165f8feab251c0b3f82cecf27d5be20fc43a78a92836e7e792bc6c38f/Front-Back-Mockup_Dark.jpg" data-mid="240360733" border="0" src="https://freight.cargo.site/w/1000/i/de0dd5b165f8feab251c0b3f82cecf27d5be20fc43a78a92836e7e792bc6c38f/Front-Back-Mockup_Dark.jpg" /> <img width="2500" height="1873" width_o="2500" height_o="1873" data-src="https://freight.cargo.site/t/original/i/b736b595caa5dd44e255f9d33a80eaa7e256aa27f7ef30bd5d26d14ee927c37b/Front-Back-Mockup_Dark.jpg" data-mid="240360732" border="0" src="https://freight.cargo.site/w/1000/i/b736b595caa5dd44e255f9d33a80eaa7e256aa27f7ef30bd5d26d14ee927c37b/Front-Back-Mockup_Dark.jpg" /> Art Direction, Design, Motion The first book in the series introduces the idea of a coordinated push toward global governance and centralized control. The cover design features stark red-and-black duotones, with intense portraits of Joe Biden, Klaus Schwab, and George Soros layered over a fragmented American flag. The design suggests surveillance, ideology, and the tension between nationalism and globalism. The custom “GREAT RESET” wordmark integrates a stylized globe as a target, becoming the central icon for the entire series. Typography is bold and authoritative, echoing wartime propaganda posters. The follow-up cover visualizes the consequences of ignoring the warnings laid out in the first book. Here, Schwab, Biden, and Gates appear in ominous uniforms, set against a crumbling digital dystopia. The silhouettes of a controlled population walk toward a glowing red horizon, symbolizing the loss of autonomy and rise of technocratic systems. A faint global symbol looms behind the figures, reinforcing themes of control from above. The art direction feels like a hybrid of sci-fi thriller and political warning, perfectly aligned with the book’s subtitle: Uncovering the Great Reset’s Terrifying Next Phase. Branded animation Advertisements <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b14d51d592c2b584d37742572d11200b9316c0bb0226d020ac1724aa369ca729/The-Great-Reset---Square-2.jpg" data-mid="240130720" border="0" src="https://freight.cargo.site/w/1000/i/b14d51d592c2b584d37742572d11200b9316c0bb0226d020ac1724aa369ca729/The-Great-Reset---Square-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41c493818e7fce7cb64591f85c280b33a0287b39719226d011914e8054b52154/Dark-Future---Social---Square_Available-Now.jpg" data-mid="240130566" border="0" src="https://freight.cargo.site/w/1000/i/41c493818e7fce7cb64591f85c280b33a0287b39719226d011914e8054b52154/Dark-Future---Social---Square_Available-Now.jpg" /> https://somoskey.com/Louder-with-Crowder Fri, 31 Oct 2025 05:49:30 +0000 Somoskey Creative https://somoskey.com/Louder-with-Crowder Louder with Crowder BrandingDesignWeb I led the visual identity and brand buildout for Louder with Crowder, the most unapologetically politically incorrect show on the internet, hosted by comedian and commentator Steven Crowder. Known for its unfiltered takes, viral moments, and comedic sketches, the show needed a visual system that could match its bold, high-energy personality while remaining versatile across platforms and formats. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a09ab8bb9ca80e8e155ff20e5a88d2546d7796f054f3162394549d99e9aac363/Louder-with-Crowder-Concept.jpg" data-mid="240099765" border="0" src="https://freight.cargo.site/w/1000/i/a09ab8bb9ca80e8e155ff20e5a88d2546d7796f054f3162394549d99e9aac363/Louder-with-Crowder-Concept.jpg" /> Main logo <img width="1000" height="804" width_o="1000" height_o="804" data-src="https://freight.cargo.site/t/original/i/a811c27e51423826a76903843796f26399ac5e56fe45e297207f3c5320dce37d/Louder-with-Crowder-Logo.png" data-mid="240099769" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a811c27e51423826a76903843796f26399ac5e56fe45e297207f3c5320dce37d/Louder-with-Crowder-Logo.png" /> Podcast <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3f3f716a09f0fe4b153594c5ba02bbe34978f125a83d68daeda572690306365b/LWC-Podcast_Update.jpg" data-mid="240100338" border="0" src="https://freight.cargo.site/w/1000/i/3f3f716a09f0fe4b153594c5ba02bbe34978f125a83d68daeda572690306365b/LWC-Podcast_Update.jpg" /> One of the most iconic elements of the Louder with Crowder brand is Mug Club,&nbsp;a membership community built around the famous hand-etched branded coffee mug. <img width="1240" height="1000" width_o="1240" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2367798bc93d8c24d3889d077600e61605a4fb321fb40cf9db93296bb80ae989/LWC-Mug-Mockup.jpg" data-mid="240099770" border="0" src="https://freight.cargo.site/w/1000/i/2367798bc93d8c24d3889d077600e61605a4fb321fb40cf9db93296bb80ae989/LWC-Mug-Mockup.jpg" /> Creative Direction, Branding, Design, Web Every piece of this buildout, from the mug in your hand to the site you visit, was designed to reinforce the tone of the show. Visually bold, unapologetically based, and grounded in Crowder’s comedic chaos. Web design <img width="3000" height="4517" width_o="3000" height_o="4517" data-src="https://freight.cargo.site/t/original/i/41371d6ee7c1ea383c2a199e5ed80c0f8b74b2e0c68be9dfd077e881482d390a/LWC-Web-Mock-Browser.jpg" data-mid="240099772" border="0" src="https://freight.cargo.site/w/1000/i/41371d6ee7c1ea383c2a199e5ed80c0f8b74b2e0c68be9dfd077e881482d390a/LWC-Web-Mock-Browser.jpg" /> https://somoskey.com/Zero-Hour Wed, 30 Jul 2025 04:37:41 +0000 Somoskey Creative https://somoskey.com/Zero-Hour Zero Hour Branding Design Motion For Zero Hour, I developed a brand package that channels a high-tech, dystopian atmosphere rooted in cyberpunk aesthetics. The visual language is dark and cinematic, an intentional blend of slate greys, deep shadows, and glowing amber tones—meant to evoke a future that feels both advanced and on the edge of collapse. Photography: Jonathan Zizzo <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6c84ff0bd1f3cc7d6aa585feb19b47d662b3aa1210d436f1365df2489b975bdc/Zero-Hour_Podcast.jpg" data-mid="236425102" border="0" src="https://freight.cargo.site/w/1000/i/6c84ff0bd1f3cc7d6aa585feb19b47d662b3aa1210d436f1365df2489b975bdc/Zero-Hour_Podcast.jpg" /> Creative Direction, Branding, Design, Motion Design The podcast explores themes like AI, blockchain disruption, and the societal consequences of unchecked technological growth. The branding needed to reflect that tension. Part warning, part invitation.&nbsp; Main title (intro) Key art <img width="1332" height="2000" width_o="1332" height_o="2000" data-src="https://freight.cargo.site/t/original/i/040d2f049a4827fd0ac5357dc6a136f55558ce8cf1123412fa7bfc326790ae92/Zero-Hour_Poster.jpg" data-mid="236425103" border="0" src="https://freight.cargo.site/w/1000/i/040d2f049a4827fd0ac5357dc6a136f55558ce8cf1123412fa7bfc326790ae92/Zero-Hour_Poster.jpg" /> <img width="3442" height="1846" width_o="3442" height_o="1846" data-src="https://freight.cargo.site/t/original/i/1cffd103d48309fdd96b2f5b4c382a0bcf9cc4c5c3a3146efbe7c577c2dd9e3a/Screenshot-2025-07-29-at-11.53.14PM.png" data-mid="236425229" border="0" src="https://freight.cargo.site/w/1000/i/1cffd103d48309fdd96b2f5b4c382a0bcf9cc4c5c3a3146efbe7c577c2dd9e3a/Screenshot-2025-07-29-at-11.53.14PM.png" /> <img width="3450" height="1822" width_o="3450" height_o="1822" data-src="https://freight.cargo.site/t/original/i/b221bc1eef365687448a59b36258f8691345ee3380e6596ffc8b4fe723679a2c/Screenshot-2025-07-29-at-11.54.05PM.png" data-mid="236425230" border="0" src="https://freight.cargo.site/w/1000/i/b221bc1eef365687448a59b36258f8691345ee3380e6596ffc8b4fe723679a2c/Screenshot-2025-07-29-at-11.54.05PM.png" /> Advertisement <img width="2833" height="1678" width_o="2833" height_o="1678" data-src="https://freight.cargo.site/t/original/i/4e89b541f7ade9a3114e49dd45c9f678bc8be7dd4fd50d54222a99039be36653/Zero-Hour-Billboard.jpg" data-mid="236425606" border="0" src="https://freight.cargo.site/w/1000/i/4e89b541f7ade9a3114e49dd45c9f678bc8be7dd4fd50d54222a99039be36653/Zero-Hour-Billboard.jpg" />